Parameters
AI.Career advancement/
Communication
Communication
AI.Price/Cost
AI.Product/
Customer
Customer
AI.Place/
Convenience
Convenience
AI.Process/
Connection
Connection
AI.People/
Customer Service
Customer Service
AI.Phisical
Evidence/
Credibility
Evidence/
Credibility
Data sources for dataset
- marketing research and reports
- conversion and ROI data for advertising campaigns
- social media and web analytics
- CRM systems
- competitors' price lists
- analysis of price elasticity of demand
- financial reports and forecasts
- production cost data
- market and competitor analysis
- customer reviews and feedback
- sales and inventory reports
- кesearch and development
- sales data by region
- logistics reports
- retail network and distributor analysis
- geographical information
- internal operational reports
- ERP systems data
- process maps and BPMN
- employee feedback
- feedback from customers and employees
- HR data and performance estimates
- customer reviews and ratings
- social networks and ratings
- product reviews and photos
- brand perception data
- customer experience reports
- data on logistics
Target function
Maximizing awareness and conversion
Optimizing prices to maximize profits
Optimization of the sales portfolio by products and customers
Minimizing logistical costs while maximizing product availability
Optimizing business processes to increase efficiency
Maximizing customer satisfaction through service
Creating a positive impression about a product/service
Crucial variables
- advertising campaign coverage
- conversion coefficient for an advertising campaign
- expenses for promotion through the channel
- product price
- the cost of the product
- volume of demand
- marketing products
- product quality
- innovative product features
- product price
- logistical costs
- delivery time
- process quality
- process execution time
- process costs
- employee qualifications
- employee satisfaction
- the time of interaction with the client
- design and decoration
- product branding
- customer reviews
Management Tool
- The CPA matrix is the cost of a target action
- platforms for managing advertising campaigns (Ad Management Systems)
- CMS content management systems)
- tools for e-mail marketing
- analytical platforms (Google Analytics, Yandex.Metrica)
- price list
- Price Management Systems (PMS)
- dynamic pricing
- profit and loss analysis
- software for price sensitivity analysis
- assortment matrix
- product catalog
- lifecycle Management (PLM) Platforms
- Quality Management Systems (QMS)
- Supply Chain Management Systems (SCM)
- logistics platforms and ERP systems
- geomarketing tools
- Retail point management platforms (Retail Management Systems)
- Business Process Management Systems (BPM)
- ERP systems
- tools for process analysis and optimization (Six, Sigma, Kaizen)
- project management platforms (Trello, Asana)
- CRM systems
- logistics platforms for Human resources management (HRM)
- learning Systems (LMS)
- survey and survey survey tools (Survey Monkey, Google Forms)
- Brand Management Systems Platforms
- CRM systems
- Quality Management Systems (QMS)
- tools for product visualization (3D rendering, virtual reality)