AI in Marketing

Marketing Management Based on Hybrid Intelligence

Modern approaches to marketing management are based on the combined use of artificial and natural intelligence.

1

Individual

Decisions made individually

2

Collective

Decisions made as part of a group

3

Expert

Solution based on professional experience

4

Data-Driven Decisions

Using a large amount of data and from visualization

5

Solutions with ML

Using Machine Learning Algorithms

6

Using LLM

Decision making using large language models

7

Hybrid solution

Use of artificial and natural intelligence

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